Arriving

Squish, squeeze, smile.

Slow-rise companions, made to be held. Two soft friends, arriving this winter.

Or reserve yours for the First Drop

The collection

Two friends

A third friend is on the way, introduced to founding families first.

The ritual

Press. Pause. Watch it rise.

  1. I

    Press

    Squeeze it gently, all the way down, until it fits in the palm of a hand.

  2. II

    Pause

    Slow-rise foam takes its time. There is no rush, and nothing to switch on.

  3. III

    Watch it rise

    It returns softly to its shape, ready to be held again, and again.

Sunny the Dino on a bedside table in a softly lit child's bedroom
Made to be held, again and again.
Squish founders Amaaya (Amy) and Sasha, arms stretched out wide.

Our founders

“Anyone should be able to fiddle.”

Amaaya & Sasha

Two kids who adore fiddling started Squish, to give every hand something soft to squeeze.

Read their story
Marshmallow Cloud beside its kraft paper pouch

Made with care

Soft by design. Serious about safety.

    How we test

    For grown-ups

    Questions, answered

    Help centre ยท

    Arriving

    Be the first to hold one.

    Everyone who joins before launch becomes a founding family, with three privileges.

    • A private first look

      hours before anyone else.

    • A founding-family price

      Our thank-you for believing early.

    • The third friend

      Introduced to founding families first.

    The First Drop is a limited allocation. Nothing to pay today; complete your order privately from 8 December, dispatched from 10 December.

    Or simply request early access