About us
squish.today is operated by .
Squish is a trading name of . You can contact us at . In these terms, "we", "us" and "our" mean , and "you" means the person using our website or buying from us.
Legal
Our terms, in plain English.
How we sell, how we look after your information, the rules of our waitlist rewards, and your rights under UK law.
Last updated:
Terms of sale
These terms apply when you buy from squish.today as a consumer. Please read them before placing an order — you'll be asked to accept them at checkout. They don't affect your statutory rights.
1. Our products
Squish toys are suitable for children aged 3 years and over and are sold for use under adult supervision. Product images are illustrative; small variations in colour and finish are normal for moulded foam and aren't a fault.
2. Placing an order
Your order is an offer to buy. We'll email you to confirm we've received it; the contract between us is formed when we email to confirm your order has been dispatched. If we can't accept your order (for example, if an item is out of stock or there's an obvious pricing error), we'll tell you and won't charge you, or will refund you in full.
3. Prices and payment
All prices are in pounds sterling and include VAT where applicable. Delivery charges are shown before you pay. Payment is taken by our payment provider, Stripe, when you place your order; we never see or store your full card details. Discount codes are single use unless stated, can't be combined unless stated and have no cash value.
4. Delivery
We deliver to addresses in England, Scotland, Wales and Northern Ireland. Estimated delivery times are shown at checkout and on our delivery page. We'll deliver within 30 days of the contract being formed unless we agree otherwise. Risk in the goods passes to you on delivery, and ownership passes once we've received payment in full.
5. Your right to cancel
You have a legal right to cancel within 14 days of delivery — and we offer an extended -day returns window. See cancellation rights below.
6. Faulty goods
We're legally required to supply goods that are of satisfactory quality, fit for purpose and as described. See guarantee and faulty items for what happens if something goes wrong.
7. Our responsibility to you
If we fail to comply with these terms, we're responsible for loss or damage you suffer that is a foreseeable result of our breach, but not for loss or damage that isn't foreseeable. We don't exclude or limit our liability where it would be unlawful to do so, including for death or personal injury caused by our negligence, for fraud, or for breach of your statutory rights. Our products are for domestic and private use only.
8. Events outside our control
We're not responsible for delays caused by events outside our reasonable control, such as carrier strikes or severe weather. If there's a significant delay, we'll contact you, and you can cancel and receive a full refund.
9. General
We may update these terms from time to time; the version in force when you place your order applies to it. These terms are governed by the law of England and Wales, and you can bring proceedings in the courts of England and Wales — or, if you live in Scotland or Northern Ireland, in your local courts.
Your right to cancel
Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, you have the right to cancel your order within 14 days, without giving a reason. The cancellation period ends 14 days after the day you (or someone you nominate, other than the carrier) receive the goods. As a goodwill gesture, we extend this to days for unused items.
How to cancel
Tell us clearly that you want to cancel — by email to , or using the model cancellation form below (you don't have to use it). To meet the deadline, you just need to send your message before the period ends.
Returning the goods
Please send the goods back to within 14 days of telling us you want to cancel. Unless the item is faulty, you pay the direct cost of returning it. We recommend a tracked service, as items remain your responsibility until they reach us.
Your refund
We'll refund the price you paid for the goods and the cost of standard delivery within 14 days of receiving them back, or of you giving us evidence that you've sent them, whichever is earlier. If you chose a more expensive delivery service, we'll refund the cost of standard delivery only. We'll use the payment method you used, and you won't be charged any fee. We may reduce your refund to reflect any reduction in the value of the goods caused by handling them more than was necessary to establish their nature, characteristics and functioning.
Model cancellation form
Complete and return this form only if you wish to cancel the contract.
To: , ,
I/We [*] hereby give notice that I/We [*] cancel my/our [*] contract of sale of the following goods [*]:
Ordered on [*] / received on [*]:
Order number:
Name of consumer(s):
Address of consumer(s):
Signature of consumer(s) (only if this form is notified on paper):
Date:
[*] Delete as appropriate.
Guarantee and faulty items
Your rights under the Consumer Rights Act 2015 are:
- Up to 30 days: if your goods are faulty, you can get an immediate refund.
- Up to six months: if your goods can't be repaired or replaced, you're entitled to a full refund in most cases.
- Up to six years: if your goods don't last a reasonable length of time, you may be entitled to some money back.
This is a summary of your key legal rights. For detailed information, visit Citizens Advice at citizensadvice.org.uk or call 0808 223 1133.
Our -month Squish guarantee
In addition to your legal rights, if your Squish splits, tears or loses its slow rise through normal use within months of delivery, we'll replace it free of charge, including postage. Just email us with your order number and a photo. The guarantee doesn't cover damage caused by cutting, biting, pets, heat, soaking or other misuse, and it doesn't affect your statutory rights.
Waitlist and referral terms
- Promoter. The Squish waitlist and referral scheme is run by , .
- Eligibility. Open to UK residents aged 18 or over. One place per person and per email address. Our employees and their households can join but can't earn rewards.
- Dates. The scheme opens when the waitlist launches and closes at 10am (UK time) on . Referrals made after the closing time don't count.
- How referrals count. A referral counts when someone who isn't already on the waitlist joins using your personal invite link and confirms their email address. Each confirmed referral moves you up places in the queue (you can't go above first place).
- Rewards. Rewards are added to your first order placed during the early-access or launch period, while stocks last, and are applied automatically or by a code we email to you. Rewards aren't cumulative across tiers unless stated, can't be exchanged for cash and are non-transferable. If a reward becomes unavailable, we'll substitute one of equal or greater value.
- Founding-family perks. Confirmed waitlist members receive hours of early access before the public launch and a single-use % discount on one order, valid until 11:59pm on 31 January following launch.
- Fair play. Please only share your link with people you know who are likely to be interested. Self-referrals, fake or disposable email addresses, automated sign-ups and unsolicited bulk messages ("spam") aren't allowed. We may remove referrals, rewards or places that we reasonably believe break these terms.
- Changes. We may amend or end the scheme if circumstances outside our control make it necessary. We'll give reasonable notice by email where we can, and we'll honour rewards you've already earned.
Privacy notice
is the controller of your personal data. We're committed to protecting it and handling it in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Contact us about privacy at .
What we collect and why
| Information | Purpose | Lawful basis |
|---|---|---|
| Email address, invite code, who referred you, optional "who's it for?" answer | Running the waitlist and referral scheme; sending launch and early-access emails | Consent (you can withdraw it at any time) |
| Name, delivery address, email, phone number, order details | Processing and delivering your order, handling returns and customer service | Performance of a contract |
| Payment information | Taking payment — handled by Stripe; we never see full card details | Performance of a contract |
| Messages you send us | Replying to your enquiry | Legitimate interests (helping you) |
| Hashed IP address, security-check result | Preventing fraud, spam and fake sign-ups | Legitimate interests (keeping our service secure) |
| Order and transaction records | Accounting and tax | Legal obligation |
Children. Our website is intended for adults. We don't knowingly collect personal data from children — please don't enter a child's name or email address.
Who we share it with
We never sell your data. We share it only with service providers who process it on our behalf under contract:
- Cloudflare — website hosting, security checks (Turnstile) and cookie-free visitor statistics
- Resend — sending emails
- Stripe — payment processing and fraud prevention
- Royal Mail — delivering your order (your name and address)
Some of these providers process data in the United States. Where they do, we rely on the UK Extension to the EU–US Data Privacy Framework or the UK International Data Transfer Addendum to protect your data.
How long we keep it
- Waitlist data: until you unsubscribe, or 12 months after the public launch if you haven't ordered.
- Order records: six years from the end of the financial year of purchase, as required for tax purposes.
- Messages: 24 months after our last reply.
Your rights
You have the right to access your data, to have it corrected or erased, to restrict or object to its processing, to data portability, and to withdraw consent at any time (for example, by clicking "unsubscribe" in any email). To exercise any of these rights, email ; we'll respond within one month. We don't make decisions about you based solely on automated processing.
If you're unhappy with how we've handled your data, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.
Cookies and similar technologies
We don't use advertising or tracking cookies, so you won't see a cookie banner. We use only what's needed to make the site work, which the Privacy and Electronic Communications Regulations (PECR) allow without consent:
- Local storage in your browser — to remember your basket, your waitlist place and invite link, and whether you've seen our sign-up pop-up. This stays on your device.
- Cloudflare Turnstile — a privacy-preserving security check that protects our forms from bots.
- Cloudflare Web Analytics — cookie-free, anonymous page-view statistics that don't track you across sites.
If we ever introduce optional cookies (for example, for advertising), we'll ask for your consent first and update this page.
Website terms of use
By using squish.today you agree to use it lawfully and not to interfere with its operation or security. All content on the site — including the Squish name, characters, designs, text and images — belongs to or our licensors and may not be copied or used commercially without our written permission.
Information shown before launch, including prices, product details and dates, reflects our current plans and may change; the details shown at checkout apply to your order. We aim to keep the site available and accurate, but can't guarantee it will always be uninterrupted or error-free.
Accessibility
We want everyone to be able to use Squish. This site is designed to meet the Web Content Accessibility Guidelines (WCAG) 2.2 at level AA: it works with a keyboard and screen readers, text meets contrast guidelines, and animations switch off if your device is set to reduce motion.
If anything doesn't work for you, please email and we'll fix it or help you another way.
Complaints
If you're unhappy with anything, please email with your order number. We'll acknowledge your complaint within one working day and aim to resolve it within 14 days. If we can't resolve it, you can contact Citizens Advice (England and Wales), Advice Direct Scotland or Consumerline (Northern Ireland) for free, impartial advice.